tanya*tang
motion design & illustration

Project Gutenberg
Rebrand

CONCEPT:
Project Gutenberg is a free online library of books, mostly classic literature, that you can read, download, and use without paying or worrying about copyright. In this rebrand I traced back to the original Gutenberg Bible, where the appearance of the Gutenberg press marked the moment knowledge was released into the bloodstream of the world. In this concept, I adopted the medieval art combined with the kaleidoscope to create a sense of endlessness, aligning with the idea that: each text is a fragment of coloured glass, an idea, a century, 
a voice, and when light passes through our eyes, it forms new patterns of meaning.

IFORMATION:
Photoshop, AfterEffects
3840*2160px
December, 2025