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Touchstone Climbing
Rebrand

CONCEPT:
Touchstone Climbing is a California-based indoor climbing gym company. It offers bouldering, rope climbing, fitness equipment, yoga, and climbing classes for beginners and experienced climbers. Its gyms also function as inclusive community spaces where people can exercise, learn, and connect.


Touchstone is a community built around the pursuit of climbing. Here, every background is welcome and every climb is an opportunity for growth. We believe climbing is more than a sport but a shared language of curiosity, persistence, and belonging, where progress is earned, individuality is celebrated, and there is always the way up.

In this rebrand, the brand strategy would be:

- Growing network and become a large corperate while we still maintain the community

- Provide an inclusive community that embrace people from different backgrounds and identities

- A dojo training place for enhancing the climbing ability

- Organize and expand digital presents to separate from homogenous competitors



INFORMATION:
Adobe Illustrator, Photoshop, After Effects
1920*1080px
August 2026